Advising
I've spent 20 years building design teams — now VP of AI Design at Atlassian, previously VP of Marketing and Design at Replit, first Head of Design at Webflow, and Head of Product Design at One Medical through its IPO.
At Series A–C, the job shifts from product quality to org design, executive influence, hiring, and clarity on what design owns. I advise a few leaders at a time when that experience maps to their context — stronger taste, operating rhythm, executive trust, and room in company strategy.
Who it's for
- You lead design at a Series A–C company
- Your team is growing, but the operating model is still forming
- You're navigating executive partnership, hiring, quality, or team structure
- You want a practitioner-advisor, not generic leadership coaching
Advisory themes
- Strategic design: trust with founders, product, and engineering
- Operating rhythm: critique, reviews, and decision systems
- Team architecture: org design, hiring, leveling, and growing leaders
- Taste and craft: culture that recognizes and ships better work
- AI and design: leadership as software creation changes
How it works
- Start from the leadership challenge you're navigating now
- Usually monthly sessions with async support between meetings
- Practical and context-specific — not a fixed curriculum
- A handful of relationships each year; I'll say no when I'm not the right fit
Related writing
- Design's Seat at the Cap Tabledesign leadership and influence
- Design Engineeringdesign, software, and technical craft
- Keeping an advisory closedurable advisory relationships
Apply
Share your company, team, and the challenge you're navigating. I read every submission and follow up when there's a clear fit.
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