Design leaders at growth-stage companies often hit the same inflection point: the work is no longer just about better product quality. It becomes org design, executive influence, operating cadence, hiring, and helping the company understand what design is accountable for.

I keep this intentionally small: a few advisory relationships at a time, only where my experience maps closely to the leader's context. The goal is to help you build a design function with stronger taste, operational clarity, executive trust, and a meaningful role in company strategy.

Who it's for

  • You lead design at a Series A–C company
  • Your team is growing, but the operating model is still forming
  • You're navigating executive partnership, hiring, quality, or team structure
  • You want a practitioner-advisor, not generic leadership coaching

Advisory themes

  • Design as a strategic function: earning trust and influence with founders, product, and engineering
  • Operating rhythm: critique, reviews, rituals, and decision systems that raise the quality bar
  • Team architecture: org design, senior hiring, leveling, and developing design leaders
  • Product taste and craft: building a culture that can recognize and ship better work
  • AI and the design function: adapting design leadership as software creation changes

How it works

  • We start with the leadership challenge you are actively navigating
  • Most engagements are monthly sessions with async support between meetings
  • The work is practical and context-specific, not a fixed curriculum
  • I take on only a handful of advisory relationships each year
  • If I don't think I'm the right person to help, I'll say so directly

Apply

Share a little about your company, your team, and the leadership challenge you're navigating. I'll review it personally and follow up if I think I can be useful.

Submit an inquiry

Opens in a new tab. I read every submission, but only follow up where there is a clear fit.